Broncos Newcomer Fined $10K for Off-Day Commercial Shoot Before Cardinals Game

Denver, CO – August 16, 2025
The Denver Broncos have levied a $10,000 fine against a recent offensive addition after he participated in a commercial shoot during his off-day, just days before the team’s upcoming preseason clash with the Arizona Cardinals.

Team officials confirmed the punishment stemmed from a promotional appearance scheduled less than 48 hours ahead of kickoff. While not against league policy, the activity was deemed a violation of the Broncos’ in-house expectations for game-week discipline.

The decision quickly drew attention inside the locker room, with coaches pointing to the importance of recovery and preparation during the critical pre-game window. In Denver, even off-days are considered part of the competitive process.

"When you wear the orange and blue of the Broncos, every decision you make must serve one purpose — victory. An off-day isn’t for chasing the spotlight, it’s for being ready to give everything on game day," Head Coach Sean Payton explained.

The player in question, J.K. Dobbins, joined the Broncos this past March on a one-year deal worth an estimated $3 million after spending the previous season with the Los Angeles Chargers. At 26, he posted 990 rushing yards in 2024 while averaging 6.1 yards per carry.

Dobbins arrives in Denver as both a bounce-back candidate and a depth piece in the running back room, particularly after the departure of Javonte Williams. Fans on social media have already pegged him as a potential surprise contributor.

However, his participation in a consumer tech product commercial raised questions about focus, given his injury history and the team’s emphasis on maximizing every ounce of preparation. The fine is expected to serve as a culture-setting reminder.

As the Broncos prepare to face the Cardinals, Dobbins will have the chance to prove that his on-field performance, not his off-day choices, will define his tenure in orange and blue. For now, the spotlight shines brighter than expected on his start in Denver.