49ers Newcomer Fined $10K for Off-Day Commercial Shoot Before Raiders Game

San Francisco, CA – August 16, 2025 –
The San Francisco 49ers have handed down a $10,000 fine to a recent acquisition after an off-day commercial appearance, just days before their highly anticipated preseason matchup with the Las Vegas Raiders.

According to team officials, the penalty stemmed from participation in a promotional shoot that overlapped with the club’s recovery guidelines. While not a violation of league rules, the decision was viewed internally as a breach of preparation discipline.

The timing of the activity, taking place fewer than 48 hours before kickoff, drew concern from the coaching staff. In San Francisco, where attention to detail is a defining trait, even off-field choices are expected to align with the team’s culture.

"When you wear the red and gold of the 49ers, every decision you make must serve one purpose — victory. An off-day isn’t for chasing the spotlight, it’s for being ready to give everything on game day," Head Coach Kyle Shanahan stressed when asked about the incident.

The player involved, Bryce Huff, arrived in San Francisco to bolster the defensive front after proving himself as one of the league’s more disruptive pass-rushers. His quickness and motor were key reasons the 49ers sought his services this offseason.

Huff was expected to provide immediate depth in passing situations, complementing an already formidable defensive line. The staff’s expectation was that his addition would further sharpen the unit’s ability to pressure opposing quarterbacks.

Instead, the off-day choice has temporarily shifted attention away from his on-field potential. The fine, according to insiders, is less about the dollar figure and more about reinforcing a message of accountability.

With the Raiders on deck, Huff will have the opportunity to redirect the conversation. A strong performance could quickly turn the focus back to his role in San Francisco’s defensive plans rather than his activities away from the field.